increase website traffic, more website traffic If you are looking to gain more website traffic then you have to think of what people like. What I found is free incentive is extremely attractive. Take for example a contest being put on by a DJ group that is giving one lucky person a full paid trip to Ibiza to see their concert. The only way to have a chance at winning is by playing a game they created, which asks to tack a point on the world map after a random location pops up. Contestants have 10 seconds to get as close as they can to the actual location. The closer the tack the more points. Those who get the top 10 highest scores will be entered into the drawing and contestants can try as many times as they want.
 
I can just imagine what this game is doing for their website traffic promotion. Even if the award is highlighting something like a users picture for an image specific site, people will be interested. Free things or free exposure is a solid way to increase website traffic.